课程收益 Course Benefits:
掌握基础的财务知识，读懂公司常用财务报表；
Master basic financial knowledge and understand common financial statements of companies;
理解各部门的经营活动如何影响公司的财务状况；
Understand how the business activities of various departments affect the company's financial situation;
各部门与财务人员在统一的平台上达成有效沟通；
Effective communication between departments and financial personnel on a unified platform;
建立起清晰的成本及风险控制意识，强化现金流意识，提高资金运作效率；
Establish a clear awareness of cost and risk control, strengthen cash flow awareness, and improve capital operation efficiency;
如何规避企业的财务风险；
How to avoid financial risks in enterprises;
学会使用预算等管理工具加强内部管理；
Learn to use budget and other management tools to strengthen internal management;
运用财务思维解读企业运作，并有效提升工作绩效。
Interpret corporate operations through financial thinking and effectively enhance work performance.
谁该来参加 Who Should Attend:
本课程主要针对企业中、高层非财务管理人员
This course is primarily designed for mid-to-senior level non-financial management personnel in enterprises
课程大纲 Course Outline:
一、如何快速读懂财务报表
How to Quickly Understand Financial Statements
1、 整体财务管理观
Overall financial management concept
2、 财务管理三大决策
Three major decisions in financial management
3、 如何快速解读财务报表上的财务数字
How to quickly interpret financial numbers on financial statements
4、 从公司财务管理的角度重新审视资产负债表
Re-examine the balance sheet from the perspective of corporate financial management
5、 从管理的角度解读利润表
Interpret the income statement from a management perspective
6、 透视现金流量表对日常管理的现实重大意义
The Perspective of the Cash Flow Statement on the Practical Significance of Daily Management
7、 税收对利润及现金的影响
The impact of taxes on profits and cash
8、 各种利润率及各项成本费用比率分析
Analysis of various profit rates and cost expense ratios
9、 应收账款的坏账、存货的减值、固定资产折旧等对利润的影响
The impact of bad debts on accounts receivable, impairment of inventories, depreciation of fixed assets, etc. on profits
案例分析：大家动手做会计
Case analysis: everyone do accounting
二、基于财务报表信息改善管理业绩
Improving management performance based on financial statement information
1、 以现金流量表为切入点的改善
Improvement based on cash flow statement
2、 资金周转危机的原因分析
Analysis of the causes of the capital turnover crisis
3、 从现金流量表中反映资金周转危机
Reflecting the capital turnover crisis from the cash flow statement
4、 增加现金收入的主要途径
Main ways to increase cash income
5、 控制现金占用的主要手段
Main means to control cash occupation
6、 财务报表所不能透视的管理问题
Management issues that cannot be revealed through financial statements
7、 财务指标背后的业务活动解析
Analysis of business activities behind financial indicators
8、 应收账款周转率分析及改善方法
Analysis and improvement methods for accounts receivable turnover rate
9、 存货周转率的意义? 如何理解是否存货越多越好？如何改善存货周转率的方法?
What is the significance of inventory turnover ratio? How to understand whether more inventory is better? How to improve inventory turnover rate?
10、 应付账款周转率的真正内涵? 如何理解付款周期越长对企业是否真正增加正能量?
What is the True Meaning of Accounts Payable Turnover? How to understand whether a longer payment cycle can really increase positive energy for the enterprise?
11、 如何提高企业获利的能力
How to improve the profitability of enterprises
12、 绩效管理目标同实际财务数据如何有效控制管理
How to effectively control and manage the performance management objectives and actual financial data
13、 股东和职业经理人人对于投资回报的不同理解
Different understandings of investment returns between shareholders and professional managers
14、 分红和激励最大化的矛盾
The contradiction between maximizing dividends and incentives
案例分析Case analysis：
某企业的财务报表分析案例
Financial Statement Analysis of a Company
沙盘演练财务数据并解读
Sandbox exercise of financial data and interpretation
三、预算管理 Budget Management
1、 预算的重要性和原则
The Importance and Principles of Budgeting
2、 目标管理的动态过程
Dynamic process of goal management
3、 怎样编制预算
How to Create a Budget
4、 年度公司重点目标
Key annual objectives of the company
5、 责任中心预算控制与绩效管理
Budget control and performance management of responsibility center
6、 零基预算
Zero-based budgeting
7、 预算的跟踪与控制：事前、事中、事后
Budget tracking and control: before, during, and after
案例分析 Case analysis：
利用预算控制成本费用的关键点
Key points of controlling cost and expense with budget
从运营资金管理分析看陈晓接手后的国美是否比黄光裕好来看待全面预算?
From the perspective of operational capital management analysis, is Gome better under Chen Xiao's leadership than under Huang Guangyu's? How does this relate to comprehensive budgeting?
四、建立完善的成本控制体系
Establish a sound cost control system
1、 直接成本、间接成本
Direct costs, indirect costs
2、 固定成本、变动成本
Fixed costs and variable costs
3、 保本点分析
Analysis of the break-even point
4、 什么是管理不善成本？
What is the cost of mismanagement?
5、 企业价值链成本的构成状况
The composition of enterprise value chain costs
6、 目标利润率
Target profit margin
7、 新产品研发及产品报价
New product development and product quotation
8、 产品定价及销售策略
Product pricing and sales strategy
9、 成本控制关键点
Key points of cost control
案例分析 Case Study：
日本丰田汽车CCC21成本控制方法
Toyota Motor CCC21 Cost Control Method
抠与不抠间的平衡艺术看沃尔玛的成本管控
The art of balancing frugality and extravagance lies in Wal Mart's cost control
美的“供应链”的成本控制之路
The Cost Control Path of Midea's "Supply Chain"
百安居“低成本运营”预算成本控制
B & T Home's "Low-Cost Operation" Budget Cost Control
格兰仕虚拟扩张的新的成本控制
New Cost Control Strategies for Galanz's Virtual Expansion
青岛海尔 10 秒节拍是海尔制造体系的竞争力节拍
Qingdao Haier 10-second beat is the competitiveness of Haier's manufacturing system
劳动密集型的正泰的成本控制
Cost control of labor-intensive CHNT
美国西南航空公司的低成本扩张的战略
The Low-Cost Expansion Strategy of Southwest Airlines
关于讲师 About the Trainer：
吴老师 William Wu
管理学学士、金融硕士
吴老师曾任多家知名企业的中国区财务经理、财务总监及欧洲知名食品企业的运作总监，在财务管理和工厂运作管理方面拥有近30年以上的外企财务管理工作经验。
吴老师曾从事于世界500强的欧美快速消费品行业、新加坡上市公司包装行业，石油新能源行业、进出口贸易耐用消费品OEM加工、中国第一家新兴医学实验室服务性行业、现代农业和特级企业建筑业。
吴老师熟悉中国会计制度、税法和国际会计准则（IFRS），对企业财务预算和内部控制管理、成本核算、现金流量控制以及企业运营管理效率的提升有丰富的实战管理经验和成功业绩。
吴老师对生产型企业的外部采购和企业并购有成功的操作案例。
William Wu, Bachelor of Management, Master of Finance
William has served as the Financial Manager and Chief Financial Officer of several well-known enterprises in China, as well as the Operations Director of a well-known food company in Europe. He has over 30 years of experience in financial management and factory operation management in foreign enterprises.
William has worked in the world's top 500 fast-moving consumer goods industry in Europe and America, packaging industry for Singaporean listed companies, petroleum and new energy industry, OEM processing of durable consumer goods for import and export trade, China's first emerging medical laboratory service industry, modern agriculture, and special grade enterprise construction industry.
关于慧岩咨询 About Wisdom Rock Consultancy：
慧岩咨询自2012年成立以来，始终专注于为跨国企业提供涵盖法律合规、部门运营与本土化战略的一站式咨询与培训服务。我们以专业、务实、前瞻的服务理念，助力客户在中国市场稳健发展。
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In addition, we have assembled a diverse network of top experts, scholars, lawyers, consultants, and experienced freelance lecturers from various fields, creating a high-quality and multifaceted resource network. Wisdom Rock Consultancy is committed to becoming your most trusted training and consulting partner—with wisdom in our hearts and actions, we strive to empower your future together.
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