课程背景 Course Background：
随着大数据时代的到来，越来越多的企业把数据放在了重要的位置上。遗憾的是，很多企业的数据分析还围绕着求和、平均数、完成率、KPI 等基础方式展开，一成不变的报表模板无法满足日新月异的业务发展需求，传统的柱图、饼图、折线图老三样也无法在沟通中有效呈现数据背后的问题。
我们将以培训工作坊的形式，从“内在数据逻辑——外在数据表达——视觉数据呈现”三个方面入手，提供深入分析数据的研讨案例、思考工具、分析方法，带给您结果导向的数据分析方法，切实有效的数据化沟通技巧。让数据真正在您的工作中发挥应用的价值，让您的业务从此真正用数据说话！
With the arrival of big data era, more and more
enterprises put data in important places. Unfortunately, the data analysis of
many enterprises still revolves around the basic methods of summation, average,
completion rate, KPI and so on. The immutable report template cannot meet the
ever-changing business development needs. The traditional histogram, pie chart
and broken line chart cannot effectively present the problems behind the data
in the communication.
In the form of training workshop, we will
provide discussion cases, thinking tools, analysis methods, result-oriented
data analysis methods and effective data communication skills from three
aspects of "internal data logic-external data expression-visual data
presentation". Let the data really play the value of the application in
your work, so that your business can really decision based on data!
谁该来参加 Who
Should Attend：
需要分析数据来制定决策的企业内的业务管理者、团队负责人、数据分析部门员工；需要借助数据进行汇报和沟通的职场人士。
Business managers, team
leaders, data analysis department employees who need to analyze data to make
decisions; professionals who need to report and communicate with data
学习收获 Learning
Benefits：
通过本课程学习，课程参与者可以：
1. 在分析数据前进行有目的，有逻辑的规划和设计，目标导向的进行分析;
Purposeful, logical planning and design,
goal-oriented analysis before data analysis
2. 深入进行数据分析和问题挖掘，用分析发现的而结果指导下一步工作;
In-depth data analysis
and problem mining,
using the results of analysis and discovery to guide
the next work
3. 有逻辑，有重点的撰写分析报告并进行汇报呈现，有效借助数据进行会议和沟通。
Logical, focused analysis
report writing and presentation,
effective use of data for meetings and communication
课程大纲 Course
Outline：
1 告别“数据堆砌”的工作 Farewell to the work of "data stacking"
拒绝做数据的“搬运工”Refusal
to be a "porter" of data
数据汇报背后的逻辑和价值 Logic and Value
behind Data Reporting
2 让你的数据分析更具目标导向
Make your
data analysis more goal-oriented
规划分析目标的工具和技巧 Tools and Skills for Planning and Analyzing Objectives
从业务角度推动数据分析 Promoting Data Analysis from a Business
Perspective
确保分析逻辑的三大步骤 Three
Steps to Ensure Analytical Logic
关注业务过程而非数字结果 Focus
on business processes rather than digital results
实战练习：设计清晰严谨的分析线路 Practical Practice: Design
Clear and Rigorous
Analysis Circuit
3 让你的数据分析更有贴合业务需要 3 Make your data
analysis more business-friendly
聚焦数据问题的4大对标手法 Four Targeting Techniques
for Focusing Data Problems
基于业务进行分析假设和验证 Business-based
analysis hypothesis and verification
跟进分析的解决方案 Solutions
for Follow-up Analysis
实战练习：找出数据背后的真相 Practice: Find out the truth behind the data
4 让你的数据汇报打动观众 4 Let your data report impress the audience
像咨询公司一样呈现分析结果 Presents
the analysis results like a
consulting firm
数据分析也要“故事线“ Data
analysis also needs "storyline"
让你的报告禁得起询问 Make your report
affordable for questioning
实战练习：打造有说服力的分析报告 Practical Practice: Creating
convincing analytical reports
5 让你的数据呈现在在报告中出彩 5 Let your data shine in the
report
对的逻辑等于成功的一半 Right
logic equals half success
让数据信息更聚焦 Make Data Information
More Focused
提升数据呈现力的表现手法 Ways to Improve Data Presentation
实战练习：设计优秀的报表呈现效果 Practical Practice: Design Excellent Report Presentation Effect
关于讲师 About the Speaker:
薛峥
Office 金牌讲师、清华大学 MBA 班特邀培训师 微软 Office 最有价值专家（MVP）、微软认证技术专家（MCP）
ü 清华大学MBA课程外聘讲师，为清华MBA学生主讲职业素养系列课程
Tsinghua University special trainer for MBA in
the series courses of professional quality
ü 连续6届微软最有价值专家（Microsoft Most Valuable
Professional），致 力于企业办公效率与办公技能提升的培训与知识分享
Microsoft Most Valuable Professional (MVP) for 6
consecutive years, contributed to enhance office efficiency and skills sharing
ü 微软认证技术专家，通过微软全球技术测试获得微软技术认证，成为微软认证技术专家（MCITP）
Microsoft Certified Professional (MCP) since
2009, Microsoft Certified for IT Professional (MCITP)
ü 金山 WPS 认证讲师，参与金山 WPS 企业培训师计划，获得金山公司办公 软件认证培训师称号
Kingsoft WPS certified Trainer, once
participated in King Soft’s
WPS Enterprise training specialist program
ü 3年万佳中国培训年会演讲嘉宾
3 years Wanjia China Training Annual Conference
Guest
ü 微软技术分享会演讲嘉宾
Microsoft Technology Sharing Conference Speaker
ü 金鑫美莱克、菲斯曼等公司商务演示技能特邀教练及培训师
Merak, Viessmann and other company business
presentation skills coaches and trainers
行业经历 Experience related:
1. 8年专业培训师经验，曾服务近百家国内外知名企业、国家机关单位及高等学府。每年授课超过百场，受到各级学员的一致好评与爱戴。
Having more than 8 years’ experience as a
professional trainer. Serviced for about hundreds of famous domestic and
overseas corporations, government offices as well as universities. And
delivered more than hundreds of classes annually, meanwhile have received high
evaluations from all trainees.
2. 曾担任微软内部员工 Office 办公技能培训项目培训师及项目负责人，从 Office 软件制作厂商系统 Office 的应用价值和使用技巧。对于 Office 办 公软件培训有丰富的课程设计及授课经验，擅长为企业定制培训课程和搭
建培训体系。
Acted as a trainer and leader of office skills
program for Microsoft’s employees, delivering the Microsoft Office‘s
application skills and using values. He made a great contribution to design the
exact training course with perfect training system for enterprises
professionally due to his rich experiences in course designing and teaching.
3. 毕业于北京师范大学，在校期间曾修习教育学、心理学课程，在教育培训方面有专业的知识背景，在课程体系设计、课程内容讲授方面有自己的独
到见解。
Graduated from Beijing Normal University, during
the period of university, he had studied courses of pedagogy, psychology,
owning professional knowledge background in education and training, Moreover,
he had his own unique insights in terms of curriculum design and teaching
contents.
Registration / 预订席位（请填写以下信息并回复以下邮箱）
参会人员信息
公司名称：
公司地址：
姓名：
性别：
职位：
电话：
邮箱：
手机（必填）：
Fa piao抬头（必填）：
Tax ID（必填）：
金额：4800元
Fa piao内容（请在选择处打 √ ）：[
]会务
[ ]咨询
方式（请在选择处打 √ ）：[ ]Bank Transfer [ ]On-site Credit Card
是否提前寄送发票：（请在选择处打 √ ）：[
]否 [ ]是，寄送地址：
Bank Transfer 银行转账：
开户名称：上海慧岩商务咨询有限公司
开户账号：03001871427
开户银行：上海银行天通庵路支行
Best Wishes,
Abbie Jiang | 江小姐
慧岩咨询 Wisdom Rock Consultancy
电话: 136 7192 4720/ 021-5620 3871
邮箱: jiang.abbie@wisdomrockcorp.com; 180255857@qq.com
地址：上海市虹口区虹关路368号，新港城建邦大厦518室